The Toronto Entertainment District BIA and the Toronto Financial District BIA have installed a multi-coloured mural as a shared contribution to the aesthetic improvements to the retaining wall at the University triangle (University Avenue, Front Street and York Street). The mural spans over 470 square feet from the Front Street West base of the triangle.
The BIA’s partnered with OCAD University to commission two artists. Mural preparations commenced on June 15th under the skillful execution of Toronto based artists Heidi Berton and Emily May Rose. Both are graduates of OCAD U’s Illustration program. The two muralists were selected through a juried process and are part of an ongoing collaboration between OCAD U and TOED BIA.
Dr. Sara Diamond, President, OCAD University, comments further by saying, “We are excited to be working with the BIAs on this project together – this is a wonderful example of how the business community can work together to improve the public realm.”
Together, Emily May Rose and Heidi Berton have created mural art with humour and vibrant colours to brighten busy commuter mornings. The mural’s colour palette is bright and whimsical, strengthening a sense of the area’s hustle and bustle, as it is depicted throughout the mural’s design.
For artist, Emily May Rose “Our concept was to take the idea of the train station being the hub of activity in the Front and University area by creating a motif of city transportation imagery, centred around a train track running throughout. Because the tracks have been a constant in the lives of Torontonians and commuters for many years, we wanted to show the evolution of how people continue to get around while the train tracks remain a staple.”
Councillor McConnell of Ward 28 states that “…We are pleased to see the ongoing beautification of a key entry point to two of Toronto’s most popular destinations: The Entertainment District and the Financial District. The City of Toronto is very thankful to have our BIAs working together in maintaining and beautifying this important parkette.”
Councillor Cressy of Ward 20 commented further by saying, “…such a joint project as this is a prime example of bringing public art to this vibrant and busy area of Toronto while providing a fantastic opportunity for OCAD artists to showcase their talent.”